If you are having an extramarital affair, Secret Lover cards can make it an affair to remember.
Gallagher hit upon the idea a couple of years ago. Like most couples, she and her husband had friends whose marriages had been affected by extramarital affairs, with all their attendant “conflict and emotional intensity,” she said in an interview.
The Secret Lover Collection debuted to enormous curiosity at a national trade show this year. The Greeting Card Association says there’s nothing else like it.
“I’m thinking, ‘So how do these people communicate? It’s a secret love affair,’” Gallagher said. “So I thought, ‘Oh, my gosh, what better can you do than give someone your sentiments in a greeting card? How special is that?’”
After two years of market research revealed an unfilled need, she said, the cards debuted to enormous curiosity this year at the annual National Stationery Show in New York.
Barbara Miller, a spokeswoman for the Greeting Card Association, a national trade group, confirmed that the collection was, indeed, unique.
“Ms. Gallagher thought she saw a specific niche there, and she’s going after that particular niche,” Miller said. “Whether or not it proves successful I guess we’ll all have to wait and see. ... It’s obviously a business decision on her end.”
Yep. It's a business decision. It's a business decision to capitalize on violation of marriage vows. How special is that? What better way for unfaithful people to express their lust for one another than by sending a cute little poem? I feel warm and fuzzy just thinking about it.