Monday, March 27, 2006

UCC Commercial Available Online

The new UCC ad, labeled 'Ejector Seat,' is now available on the Still Speaking website.

See for yourself what all the fuss is about.

I still don't think it's funny.

More thoughts on the commercial below:

Description of New UCC Commercial Leaked
And They Tell Two Friends...And They Tell Two Friends...

9 comments:

Gene said...

I've watched it a few times. I found it a little funny, but it's really troubling that our conference believes it has to go out and offend people to make a point. And spend $1.5M doing it. Is "other churches are rotten because they don't allow gays" our message?

Excellent job to you and UCCtruths.com

Dave Rattigan said...

The only thing I really dislike about the ad is that it comes across as the UCC dissing other churches - while it's great they are promoting an inclusive message, it does tend to make other Christians (like myself) want to say, Hey! We try to be inclusive too, ya know!

Anonymous said...

What a waste of money! Where do these folks who are ejected go? No one ever comes down.

Ben said...

As you said earlier, why not show what we are as a church, instead of what we're not. This commercial, though surely amusing and entertaining to some, does the opposite.

Besides, it is not a church's primary function to entertain its membership. Education about God, sharing the love of Christ, discernment; surely these would be above entertainment in a church's goals for its members. By making entertainment a prominent part of worship, a church misses the point of being a church and crosses into the realm of Mr. Osteen and others of a similar nature.

will smama said...

I think I am with the rest of the commenters. I understand the point of the ad, but I liked the softer edge of the one with the bouncer better.

I think it got the same point across without being so abrasive.

Anonymous said...

The ad is not funny. I too had a funny sense and wonder where the people went. The trajectory seems to indicate that they will fall again and hurt someone. Maybe God is catching them?

Anonymous said...

The ad looks like a feeder to a campaign for John Thomas to get airtime in the media to counter the religious right. Since I am UCC and the religious right -that seems redundant. The polity of the UCC would say that he could not speak for me anyway.

James Hutchins said...

Anyone else get the sense that this campaign is a dud? It may be premature since the ad won't start running until Monday... but the greatest part of the impact of this ad was going to come from the kickoff, to create a buzz. Even if you look at the UCC's review of the coverage - there's not a whole lot there - mostly small blogs, an article in the New York Times and snipit from the AP. I'm not calling this a bomb yet, but we may want to begin thinking in the back of our minds what happens if a $1.5 million ad turns out to be a bust.

Jeff said...

Hm. My blog isn't listed.

I guess they're only looking for positive blog feedback. That makes sense.

Sorry, friends. I just can't bring myself to like it. You've done this already, and it's just not that good.

But thanks for reading all the same.

:)