The way to a man's heart may be through his stomach, but the way to a woman's heart — according to Burger King — may be through a new meat-scented body spray.
While fast-food chains aren't exactly best known for selling signature fragrances, on Sunday The Home of the Whopper rolled out a men's body spray called Flame by BK. The 5-ml bottles are available for sale in Ricky's stores in New York City and on a dedicated Web site, firemeetsdesire.com.
If you're salivating for a chance to marinate yourself in flame-broiled flavor, relax: The experience can be yours for just $3.99 — a small price to pay for some seriously mouthwatering mojo.
"My assumption when I heard about it was that it would smell like french fries and burgers," said Luis Bejaran, 24, who manages a Ricky's store on Eighth Street in Manhattan. But, he said, that wasn't the case. "It's a combination of Axe body spray, TAG and this YSL cologne I have. It's one of those scents that's not sweet, and light at the same time."
While Bejaran said he would be certainly be willing to set his body a-Flame, his female co-workers were not so sure about its meaty merits. "It's not the best choice for a man," offered one.
I remember when I worked at Red Lobster, I'd come home smelling like fish and butter. Never once did it occur to me that my wife found this appealing. Or, maybe I should have been working at a burger place instead. Now I'll never know.