Friday, April 16, 2010

The New UCC Ad

Color me underwhelmed:

5 comments:

theFutureRev.Cody said...

Wow. That was suuuuper fast--especially toward the end. I was overwhelmed with images. As I went back and watched it again, I found myself enjoying the images and the messages presented. I wish it went slower and gave folks more time to comprehend and internalize the images.

Coffeepastor said...

It's been a while since I've "seen" you, Cody. Hope things are well with you.

Steve Swope said...

Agreed, CP. Underwhelming. Maybe I'm not the target audience - I do like books, after all. But I don't "get" it - what's the message? What does it say we're about? I continue to think that the United Methodist ad campaign of several years ago (accurate or not) was much better.

Anonymous said...

In the first section - compassion - I didn't see the connection between the images of seemingly random people and compassion. I think underwhelmed is a very good word.

bdb

Luke said...

i think a softer message is needed after the whole church-ejection deal. i think this fits, but again i wish it was a little slower and a little more coherent on the images. i'm a little underwhelmed as well, but we'll see what comes up.